AI Led Customer Data Platform (CDP) for Retail

Ignithotechnologies07 Nov, 2023Technology

A Customer Data Platform (CDP) for retail helps retailers build a 360 degree view of their customers. This is important to improve customer experience and enhance commerce activity. A CDP on the other hand is created with a deliberate purpose. The data is ingested after we have defined what we need based on the kind of analytics we want to build to serve a specific purpose. Since we are no longer looking for a needle in a haystack, arguably the time to create a CDP is much shorter. On the other hand, by being laser focused and building incrementally, there is always the possibility that we are leaving something of value out during the data integrations. For this reason, generally, data lakes will also co-exist in an enterprise.