Affinitiv�s New Platform Provides Enhanced Predictive Intelligence

Martechcube11 Aug, 2021Business

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty to accelerate performance for OEMs and dealers. This proprietary platform enables Affinitiv clients to drive engagement with dealer associates and auto consumers using hyper-personalized messaging online, offline, and in-person based on Affinitiv?s proprietary 360-degree view of auto consumers and their vehicles.