Advertising on Mobile: Strategies, Formats & Trends in 2025

Rahulapp0127 May, 2025Business

Mobile advertising has become one of the most effective ways to reach consumers in a mobile-first world. This guide explores everything you need to know—from ad formats like banners, native ads, interstitials, and rewarded videos, to targeting strategies, campaign optimization techniques, and measurement tools. Whether you're an app developer, brand marketer, or performance advertiser, discover how to build impactful mobile ad campaigns that capture attention, drive installs, and boost ROI in 2025.