Social Media Marketing encompasses the strategic use of social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and others. It’s about creating content, running ads, engaging with your audience, and measuring performance— sometimes in real-time. This digital playground allows businesses to grow their audiences, drive sales, and build a loyal community without relying on traditional advertising methods. Let’s talk about the advantages and disadvantages of social media you will face in 2024.
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