Adtech Leader Criteo Integrates with Oracle Data Cloud

Martechcube20 Nov, 2020Business

Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world�s marketers with trusted and impactful advertising, today announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo�s AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories. Brand safety continues to gain prominence with advertisers and marketers concerned by the rise of sensitive news topics and misinformation. According to a recent Interactive Advertising Bureau (IAB) study, over 77% of industry professionals cited brand safety as a key priority in 2020. Criteo is responding to these industry needs through its integration with Oracle to deliver greater brand protection to marketers while continuing to provide scale and performance.