Addressing challenges in patient recruitment and retention in clinical trials

Vineet Bhatt28 Sep, 2024Technology

Even though the COVID-19 pandemic raised global awareness of clinical trials, most adults have never seen an advertisement recruiting volunteers to participate. In the U.S., half of the adult population is unaware of the clinical trial process, and the numbers are even lower in most other countries. No surprise then that worldwide, clinical operations professionals have a long-standing patient recruitment issue. They experience several challenges enrolling and retaining study volunteers who face persistent societal and logistical barriers to entry.