A Deep Dive into Consumer Preferences in US Car Rentals

Sandra Taylor30 Jun, 2025Business

Navigating the Landscape of American Car Rentals The U.S. car rental market operates as a vital artery in the broader transportation and travel ecosystem. From bustling airports to neighborhood branches, car rentals serve a diverse clientele with evolving needs. Amid shifting consumer behavior, rising digitalization, and sustainability pressures, the industry is undergoing a transformation that extends beyond mere vehicle provision—it now represents mobility-as-a-service.