9 Popular Types of Content You Need for Content Marketing

Helen Lopez02 Feb, 2024Web Development

Quality content has always been the foundation of content marketing strategy. However, sticking to the same one or two content types might be narrowing down your success potential. The content marketing landscape is ever-evolving. In other words, your audience might be bored of seeing the same old form of content you post. They probably expect to experience something new from your business. According to the Content Marketing Institute, 73% of business-to-business (B2B) marketers and 70% of business-to-consumer (B2C) marketers use content marketing in their overall marketing plans. Therefore, incorporating different types of content will enhance your content marketing strategy as well as set your business apart from the competitors.