Top Key Email Marketing Metrics Every Small Business Track
Small Biz Marketing31 Aug, 2024Other
The article "Email Marketing Metrics Tracking" on SmallBizMarketing Agency's blog explores essential metrics that marketers should monitor to optimize their email campaigns. It delves into key performance indicators (KPIs) such as open rates, click-through rates (CTR), and conversion rates, explaining how each metric provides insights into the effectiveness of email strategies. The article emphasizes the importance of tracking bounce rates and unsubscribe rates to gauge audience engagement and list quality.
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