Effective Social Media Strategies for Your Small Business Technology has changed many things over the past few years, marketing being one of them. We have watched marketing evolve greatly and change the way we perceive it. Long gone are the days of door-to-door marketing or relying on traditional forms of advertisement such as print and TV. As we enter the digital world, we witness the digitalization of marketing. Social Media Marketing is the new talk of the town and it?s definitely here to stay. Studies have shown that social media usage in the US alone has grown from 7% to 65% in the last decade! The number of users joining Facebook and Twitter keeps growing each month. Social media has become a marketplace in and of itself with a global audience at your disposal. If, as a business, you are not on social media in today?s day and age; then you might want to reconsider. From popular MNCs to startups and small businesses, every kind of business has found a niche over here.