5 metrics to monitor to measure the performance of a Content Marketing strategy

Markingblogbook27 Jun, 2021Other

One of the first and main metrics that are measured within a Content Marketing strategy is the traffic to the site, with particular attention to the traffic that arrives on the blog or magazine section of the reference site. To measure this KPI you will need to keep the Google Analytics parameters under control, dividing the data according to the various channels involved in the Content Marketing strategy, such as Search, Social and Referral.