5 Biggest Mistakes to Steer Clear of in Influencer Marketing Campaigns

Praytellagencynyc10 Apr, 2025Business

Working with influencers can do wonders for your brand, but only if it’s done right. One common mistake brands make is not checking if the influencer truly connects with their audience. A large following doesn’t always mean real impact. Another issue is failing to set clear goals. If you don’t define what success looks like, it’s hard to know if your influencer marketing campaign worked. Poor planning can lead to wasted time, budget, and effort.