5 Benefits of a CRM System

Ryanseacrest30 Mar, 2022Business

A report published in the Harvard Business Review identified that an increase in customer loyalty by five percent could increase profits in telecom by over 50 percent (Cockburn, 2000). A recent study by ICL for a UK Telco highlights importance of retention of profitable customers, especially the top ten percent of profitable customers in terms of generating additional revenue and profit.