3 Rules for Connecting in a Crisis

Fintec Buzz17 Sep, 2020Business

Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn�t easy. Here are three rules for staying connected through the crisis. In the midst of the COVID-19 outbreak, no business wants to strike the wrong note with customers, employees or the public. Marketing may seem like an irrelevant discipline at the moment, but that�s only if it�s conducted on a purely transactional basis. This is no time to launch a sales pitch, but the best marketing practices are rooted in cultivating relationships. And a crisis is no time to check out from those relationships.