3 Rules for Connecting in a Crisis

Fintec Buzz17 Sep, 2020Business

Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis. In the midst of the COVID-19 outbreak, no business wants to strike the wrong note with customers, employees or the public. Marketing may seem like an irrelevant discipline at the moment, but that’s only if it’s conducted on a purely transactional basis. This is no time to launch a sales pitch, but the best marketing practices are rooted in cultivating relationships. And a crisis is no time to check out from those relationships.