2027 Forecast: Global Trends Driving the Social Media Management Market

Webersnits08 May, 2025News

The global social media management market is expected to grow at a compound annual growth rate (CAGR) of 24.2% during the forecast period, increasing from an estimated USD 17.5 billion in 2022 to USD 51.8 billion by 2027. Key factors driving this growth include the increasing emphasis on competitive intelligence, the need to optimize social media strategy for better return on investment (RoI), improvements in customer experience through social media management, the shift towards the virtual space driven by the COVID-19 pandemic,