2025 Trends: Buy Now, Pay Later To Ignite Shopping Boom
Apparel Resources Pvt. Ltd.12 Aug, 2025News
The seventh part of the series on powerful trends shaping Indian fashion retail in 2025 discusses about the latest BNPL wave sweeping India with the market already touching US $ 30.88 billion in 2025 and further set to cross US $ 78.50 billion by 2030. UPI-enabled approvals, zero dependence on credit cards and a flood of new users from smaller cities are driving the shift. If mobile phones ruled India’s first e-commerce wave, fashion is the face of the second. Post pandemic, millions of new shoppers—many from Tier-2 and Tier-3 cities—have gone online not just for convenience, but for style. And what’s making those carts heavier? BNPL.
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