What is PPC Fraud and How to Prevent It?

Consagous Technologies12 Feb, 2024Business

Pay-per-click (PPC) advertising is vulnerable to invalid clicks and fraud that drain budgets without value. Understand PPC fraud types like click fraud using bots to repeatedly click ads, competing fraud where rivals click ads to inflate costs, click-farm fraud employing people to artificially click ads, attribution fraud taking false credit for conversions, location and device fraud faking clicks with bots and VPNs. Learn the impact of PPC fraud through wasted ad spends, reduced ROI, loss of leads and conversions, distorted analytics, higher costs, and reduced audience reach. Prevent PPC fraud by monitoring click patterns, analyzing conversion rates over time, using negative keywords, blacklisting suspicious IPs, tightening targeting, leveraging AI to detect patterns, partnering with reputable ad networks, inspecting landing page experience, and working with any expert PPC ads agency.