Micro vs Macro Influencers in India: Agency Tips for Choosing Right

Ott Influence02 May, 2025Technology

Micro influencers usually have between 10,000 and 100,000 followers. They may not be as famous as big celebrities, but their followers are often more engaged and loyal. People trust their opinions because they seem more real and relatable. For brands using product launch marketing services, micro influencers can be very helpful. They create buzz through word-of-mouth and reach smaller, focused communities.