Exploring the Impact of Social Media Marketing on Australian Consumer Behavior

Illumin8 Digital Marketing30 Apr, 2025Other

In the digital era, the relationship between brands and consumers is constantly evolving. Among the driving forces of this change is social media marketing, which has redefined how businesses interact with audiences. In Australia, where internet and smartphone penetration are among the highest globally, social media platforms are not just communication tools—they are dynamic marketing ecosystems.